Make your domain name work for you

What’s in a name? That’s a famous quotation that we all like to use. Although it’s possible that in Shakespeare’s time name wasn’t too important, in today’s web hosting world it can make a lot of difference, particularly if the name happens to be your domain name. There are a lot of reasons for this. Domain name is used to infer the nature of your business by someone who is not familiar with what you do. Domain name is also used by search engines. In addition domain names should have a number of other characteristics that make it easy for any person to easily remember it and connect to your site. Here are a few considerations that will help you to select the most appropriate domain name for your web hosting site.

Align the domain name to your business

If your domain name is something very different from your business, it is fairly certain that you would be losing alot of business because people who needed the type of products or services that you give, just do not connect your domain name with what they need. This can happen in many ways. For example, you might be tempted to select your organization’s name as your domain name. This might appear perfectly logical to you and people close to you, but you must remember that the outside world does not know you or your business. Domain names like ‘www.apple.com’, ‘www.microsoft.com’, or ‘www.IBM.com’ may be fine for companies that are well known. If you had named your company as Orange software or your consultancy service as Smith Consultants, you cannot use these names as your domain name without sacrificing at least some potential business. So the first principle in making the domain name work for you is ‘Align it to your business.’ Let the domain name highlight what you are doing. Abcdesigning through their hosting company hostinfo.co.uk has a valued resellers account with Enom the leading domain provider in the World. All domain registrations are carried out through Enom

Include the most important keywords in your domain name

Internet based business is all about getting the right kind and quantity of traffic. Much of this traffic comes from search engines. If your important keywords form part of your domain name your chances of being included high on the list are much better.

Facilitate recall

Advertising experts will tell you that one of the most important measures for the success of their campaign lies in the degree of recall, often by association. Association is a powerful tool that can work on the subconscious mind in favor (or against) you. A web name that is easy to remember and associates with what you do and/or the benefits that you offer has a much better potential to bring business to you. First of all, your domain name should be easy to remember. That’s not going to happen, for example, if you include a lot of abbreviations and numbers. The secret to enabling positive recall is to have a simple name that is easy to remember and one that can be associated with your business and the main advantage that you offer.

Take care of the fine points

There are a lot of little things that you need to take care of when you select a domain name. The name should be easy to remember as we have seen earlier and should trigger positive recall. In order to do this you might be tempted to select a long name that includes the nature of your business and the special advantages that you offer. Suppose you offer Yoga training and want to stress on the fact that you are experienced and acknowledged leaders in the field and the benefits to the end user would be guaranteed better health. You should certainly highlight all these points in your sales pitch, and in accordance with the principles set out in the earlier paragraph, you should also include as much of these as possible in your domain name. Remember that we also said that the most important keywords should also be part of the domain name. You could easily end up with a name like ‘yogagurusforbetterhealth.com’. However, see how difficult it would be to remember this as a single word. You could make it easier to read and remember by separating the words with underscores or dashes. This could also create its own problems. In either case you are increasing the likelihood of mistakes being made by those who want to access your site when they type in the url. You may have to strike a compromise between these two principles and choose a name that reflects your most important attributes without making the name too long.