Search engine optimization or user friendly site

The purpose of all commercial web hosting is to get more traffic and consequently higher volume of business. Even where web hosting is done for other purposes, high quality, and high-density traffic is crucial to its success. It’s obvious that your web-hosting site needs to be search engine optimized if you are to get the right kind of traffic in abundance into your web-hosting site. At the same time, once you get people to visit your web hosting site, it is important that they find it not only attractive but also user friendly so that they can easily find what they want and get any important information. The question is which one of these two web-hosting objectives should you focus on. Fortunately, you can do both, because a truly search engine optimized site will also be user friendly. So you see in this case, you can have the cake and eat it too – provided you take a little care. Here are some of the website design points that you will have to bear in mind in web hosting, if you want the benefit of high search engine rankings and good website design.

Avoid too many frills

The first thing that you could do to make your web hosting site favorably placed with search engines, and also user friendly, is to avoid over embellishment. It’s very easy to give in to the temptation to make your web-hosting site visually attractive and full of features. Overdoing these might actually interfere with the user friendliness of your web-hosting site. Too much of graphics or flash animation, for example, could slow down your site, and make it difficult for a harried 21st century surfer. These could also make a spider trying to index your web-hosting site to perform sub-optimally for you.

Use keywords with care

Another secret of successful web hosting is to use keywords with care. Don’t put them all in one place, but try and distribute them throughout your text. Keywords can easily be used out of context or without really fitting in. This is certainly going to make the text less comprehensible, and therefore less user-friendly.  It is not at all difficult to achieve both the purposes by making a text that is rich in keywords and placed in context. You just have to take a little care to achieve this. If you feel that it is beyond you, you should engage a professional who can do it for you for a fee.

Make sure that your site is easy to navigate and free of errors

Successful web hosting also means good website design that ensures user friendly features such as easy navigation and error free operation. You may wonder what that has got to do with search engine optimization. May not be too much, but certainly they are going to affect the impression that your web hosting site makes on a visitor. You may well say that that has got nothing to do with either search engine optimization or user friendliness. As a matter of fact, it just might have a lot more to do with these than you may imagine.

For starters, let’s consider spelling errors. If they happen to be in your keywords, you’re going to suffer from poor search engine optimization. At the same time, your visitors might get confused, if the error creates any ambiguity. That’s just one example. There may be several other cases where errors of different types affect either or both these objectives. So the best policy is to keep your site free of errors.

What about navigation? How is that important to search engine optimization? Well, it may not directly affect your rankings, but it certainly will have an effect on user friendliness. You want your visitors to find things easily. If you remember that the main purpose of search engine optimization is to bring the right kind of traffic to your site, you will also realize that bringing such traffic will be of no use, if the visitors find your web hosting site complicated and leave it without transacting any business. Wouldn’t that negate the basic purpose of your web hosting?